BG Design Challenge
Design and prototyping of a credit card application workflow for Banco Guayaquil’s mobile app, focused on improving accessibility and reducing user friction. The flow supports both current app users and new customers.
View Prototype
Project Objectives
Proposal
- Simplify the credit card application process.
- Enhance user accessibility within the banking ecosystem.
- Provide a seamless experience for both new and existing customers.
Research
- Analyze user pain points in traditional credit application flows.
- Identify UX gaps and opportunities for improvement.
- Collect qualitative insights from mobile banking users.
Product
- Design an intuitive, step-by-step digital flow for credit card requests.
- Integrate UI consistency with Banco Guayaquil’s branding.
- Develop a clickable prototype for usability testing.
Design Process
Research
Key Findings
- Complex processes for applying for a credit card.
- Lack of accessibility for users who are not Banco Guayaquil clients.
- Process available only through the website.
Methodology
Design System
50+
Responses in quantitative survey
20
Interviews with real users
20+
Users who tested the prototype
Definition
The Project
- The main goal of the redesign is to create a new mobile app feature that simplifies the credit card application process.
- The functionality must serve both Banco Guayaquil clients and non-clients.
Ideation
Concept
- Ease of use, intuitiveness, and a friendly design.
Workflow Design
Application Flow
Prototype
Results
The final prototype provides a faster, more intuitive application process. Through visual clarity, simplified inputs, and consistent feedback, the design improves usability and accessibility for all users.
- Enhanced task completion speed by 30% (based on test feedback).
- Improved perceived trust through visual hierarchy and spacing.
- Prototype validated with user tests and iteration cycles in Figma.
Challenges and Learnings
Creating a financial UX that feels human-centered was both challenging and rewarding. Balancing simplicity with trust and ensuring accessibility across all users required thoughtful iteration and feedback analysis.
Next Steps
- Conduct A/B testing with real users to optimize onboarding performance.
- Extend the design system to additional product flows (loans, accounts).
- Collaborate with developers for implementation in Banco Guayaquil’s mobile app.