Alpina - Modular Booth Design
Modular booth design created for Alpina’s “Mundozarella” promotional campaign. The project aimed to showcase two specialty cheese products through a dynamic and interactive brand experience, combining physical design with digital simulation.
Tools: Unity (3D simulation and rendering), Adobe Illustrator (visual concept and layout design).
Project Objectives
Concept
- Design an immersive booth experience aligned with Alpina’s brand identity.
- Highlight the uniqueness of each cheese through visual and spatial contrast.
- Encourage visitor participation and interaction with modular spaces.
Design
- Develop 3D models simulating materials, lighting, and structure.
- Design modular panels adaptable for different events and spaces.
- Integrate textures and colors inspired by the product’s packaging.
Outcome
- Create a functional, visually cohesive 3D prototype.
- Simulate a real exhibition environment in Unity.
- Deliver a digital render showcasing user perspective and flow.
Design Process
Research
Key Findings
- Users are more attracted to tactile and sensory experiences during events.
- A modular approach increases brand versatility across different fairs.
- Lighting and material finishes heavily influence perception of product quality.
Ideation
Concept Development
- Two worlds — each representing a unique cheese — converge under the same structure.
- Colors and shapes mirror the contrast between freshness and intensity.
- Interactive elements simulate product textures and flavors through light and motion.
Results
The final modular booth successfully integrates brand storytelling, interactivity, and structural efficiency. Through digital simulation and physical feasibility studies, the concept merges functionality with user engagement.
- 3D-rendered stand prototype in Unity with full material mapping.
- Spatial design adaptable for various retail environments.
- Dynamic lighting simulation enhancing user flow perception.
Challenges and Learnings
The project challenged me to merge product marketing with spatial storytelling. Building a coherent design that worked both visually and structurally required iteration, testing, and adaptation.
- Balancing aesthetics with functional design for modularity.
- Simulating realistic lighting within Unity for exhibition settings.
- Coordinating textures and materials to align with brand color psychology.
Next Steps
- Develop additional booth versions for other product lines.
- Incorporate interactive screens and AR product experiences.
- Prototype the stand physically for real trade fair testing.